Bear Earth is a contractor providing Civil Solutions across New Zealand. I worked closely with Bear Earth to refine his ideas and develop them into a brand identity that can be used anywhere. Bear Earth needed a bold logo to stand out on vehicles, diggers, apparel and pretty much anywhere he could have his logo. We wanted the logo to be informative so when potential customers see it on site, they know exactly what he does, and how to contact him. Because it is a busy logo we based used a badge-style to tie all the elements in together.