Logo Design and Branding
2-3 Week Process
Every interaction a customer has with your brand is a reflection of your organisation. I listen to your goals and values to design a logo and brand that appeals to your target audience.
What is included?
- Primary logo, alternate logo, submark
- Logo suite of each logo option in colour and black and white.
- Multiple logo file types (jpg, png, pdf, ai, eps)
- Pattern/Icon (if applicable)
- Business card design (printing not included)
- Social media profile pictures
- 1 x Facebook banner
- Style Guide
Planning is key! We will catch up in person (or over the phone) and we’ll go through my branding specific questionnaire, which will result in a design brief for me.
I’ll send you a proof of 2-3 logo concepts, and from here we will make refinements. Then we will finalise the business card, style guide, social media items and anything else you may need.
My cost estimate allows for 3 rounds of refinements, (obviously more are ok – but they may include extra charges).
Branding is more than just a logo. Sometimes you need more than one logo to build a cohesive and streamlined brand. Your brand is a system, so each of the design elements works together and alone. Your primary logo may not always suit the situation (eg, it may be unreadable when downsized to fit a Facebook profile pic!) A small blurry logo does not enhance your brand. Alternative logos and/or submarks logos are great for social media profile pictures, Facebook / Instagram /Linkedin and Blog post images, favicon, watermarks etc..
Your brand guide will include all logo variations and their recommended use. This includes using the logo in context on different backgrounds, clear space and minimum size to make sure your brand is always looking its best. I will also suggest a colour palette and fonts. This guide will be a reference for you and anyone else that may work on your brand.